What is SEO?
As it is widely known, SEO is the short form for search engine optimization. SEO is the process of increasing the ranking of websites for certain search terms in search engines by managing inbound links and website performance. The process of Search Engine Optimization enables businesses to develop a brand strategy that drives growth. From here, their products cause a positive shift in the market, adding value to the brand’s offering. Research has shown that innovation is now an important element of consumer self-esteem to the point that many people prefer image over functionality. As a result, technology is no longer the hallmark of innovation — innovation is now a much more complex psychological process. Brands need to come up with compelling and creative ideas that engage and inspire consumers. A truly valuable brand image connects emotionally with customers, fulfilling their aspirations and goals. With this in mind, brands may strive to develop concepts and products that drive growth in a volatile business environment. For having successful results in SEO, we need to follow the new practices of SEO with time.
SEO will always be a relevant and strategic way to improve the quality and quantity of your website traffic. While people use search engines and try to establish their communication with search algorithms, Google needs professional specialists who cannot only enter keywords on the page but also understand the needs of users in the formation of content, anticipate their requests, and correctly form the page with the answer.
There are a lot of opportunities and tools at Google. The task of specialists is, depending on the needs of the business, to select the necessary set of tools that will generate traffic and leads from organic channels. Having a clear understanding of where Google is heading, one cannot just state, “We need a mobile version”. You can draw up the right strategy for the work and distribution of content, clearly define their types, set the right tasks for them, anticipate the intent and take a direct part in the formation of the product. This is a useful and necessary analytical profession that has nothing to do with empty cheating methods.
The Importance of SEO in 2022
Around 61% of marketers consider that success depends on SEO, according to Safari Digital, so for that reason on average 41% of the marketed budget is allocated to it. That is why it is essential to think of an SEO strategy to transform and restructure both online traffic and business. Internet use is growing as ever and because of Covid-19 online shopping is growing even more, as well as watching films and TV and taking part in zoom meetings. Thus, SEO has become extremely important in 2020 and 2021. However, choices should be made carefully, the audience should also be chosen meaningfully before providing the information and the service the audience needs. There are several important tips or SEO practices that have been useful and will still be useful.
1. Writing For Humans First And Then For Search Engines
Firstly, things should be written for people and then the engines should be searched. The reason for Google becoming more and more intelligent and using human input constantly is that it aligns with human thinking. Besides, the search engine is so clever that there is no need to try to outsmart it. The audience should come first while providing them with the necessary information. This is achieved by writing realistic and interesting content. Words should be chosen carefully, sensibly, so that to allow driving keywords to upgrade your information.
2. Using Targeted Keywords In All The Right Places
Though humans come before search engines, keywords are pivotal in the process, as they guide humans to their target and at the same time, they isolate common search terms. However, SEO manages more traffic than social media, which, in its turn, manages half of the online traffic. Thus, keywords are a crucial element not only of SEO but also of everything else. Yet, besides keywords being important, everything starts with keyword research. Google ads and online search bars should be used as an SEO tool to spot and pick out broad search and “seed” keywords. Then, long variants should be chosen, keyword gaps should be found and included in your metadata and in anchor texts for links. Finally, keywords should be fitted in naturally to make your copy readable.
3. Paying Attention to Core Web Vitals
Core Web Vitals are a set of factors that Google considers when assessing how users interact with a website. There are three specific indicators:
- Largest Contentful Paint (LCP) – Load time for the largest element on the page that the user sees – an image, text block, video, or other content.
- First Input Delay (FID) – “delay at the first touch” – the time between clicking on the page and the browser’s response to this action.
- Cumulative Layout Shift (CLS) – “Cumulative Layout Shift” – an indicator of the displacement of page elements during loading.
Google Search Console’s Core Web Vitals tool can show the affected URL’s list and the elements that need to be improved, which will help you to improve the load time (LCP), interactivity (FID), or visual stability (CLS).
4. Using Podcasts for Distributing Content
This year, the number of content makers in the podcasting niche has grown particularly strongly. The trend of listening to podcasts on different platforms has shown steady growth for many years.
In 2020, the podcast market grew by 10% compared to 2019. In the US, 100 million Americans listen to podcasts at least once a month. This SEO trend will continue surely. By distributing podcasts on various platforms, you can also get links to your website. If the topic is relevant and popular, make text transcriptions for your blog, optimize them and get additional traffic from Google.
5. Working On The Length of Your Text
It is important to go back to the old texts, check their length and compare with competitors. This is indeed a trend that is changing. If this year your positions on certain pages have dropped, pay attention to the amount of content on them. SEMrush research shows that the more words an article has, the more links and visitors it gets. The average article length on the Internet is 800 to 1200 words. Various studies show that 3000-word articles or more get on average 3 times more traffic and 3.5 times more links. There are observations that the optimal word count for a blog is around 1900 words. In any case, now Google can display a certain part of the article at the top, so with the correct design of the page, you can collect several times more traffic for different requests. Also, do not forget about finding affordable SEO services.