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faq SEO

Making updates to the site and expecting for search engines spiders to register the changes in the index is what is done for the first few months. The required amount of work and the frequency of the search engine spiders crawl takes 3-9 months before the new rankings begin to be seen.

Upgrade in rankings and traffic are directly connected to each other. As traffic is the direct result of ranking increases, when your ranking starts to increase, you will see a gradual increase in traffic to your website as well. It is important to understand that new rankings and traffic are not created in an instant way, and it takes some time (usually several months) to complete the necessary updates and index them before you start seeing the progress.

Surely, you should! When you achieve high rankings, it does not mean that you are done with it. As it is known the search engines constantly update their algorithms in result of which the rankings start to fluctuate time by time. So, maintaining rankings is very important and it can only be done by continuing SEO and keeping your rankings in the top.

An SEO audit can take 2-6 Days. During this period, specialists reveal and analyze SEO opportunities on your website. However, weekly checks are important as well because they keep you updated on progress.

The cost of SEO service depends on a particular digital marketing company or agency. Usually, companies who offer low prices are used to cut corners, use not proper SEO techniques and strategies, which can result in penalties and decrease the traffic and spam of the website. Agency prices are much higher, but you should realize that you pay for their effectiveness and experience, so that it is worth.

faq PPC

Mainly there are several factors that determine the costs of your clicks, including bid, targeting, campaign type, product type, conversion rate, how much engagement you want, and so on. In PPC, the bid is how much you want to pay for someone to click on your ad. You may pay less than your bid, which depends on the ad action, but you will not pay more of your bid.

We recommend you have 4-6 expanded text ads and at least 2 responsive search ads for each ad group. Responsive search ads are designed to run in tandem with expanded text ads, thus you should make sure that you have both types of ads across all ad groups.


There is no precise answer to this question, and it is entirely up to you and the structure of your account how many keywords you need for each ad group. However, the relevance is the most important and primary factor you need to consider first. For example, if you have 30 keywords for each ad group, you should question how well does the ad text match each term.

The recommended tools include Google keyword tool, WordStream’s Niche Finder, Ahrefs, SEMRush, MOZ, WordTrack and search term reports.

As it is known the Quality Score considers several criteria – from ad relevance to expected CTR. What Bing and Google want from you is having strong quality scores including ad relevance, ad engagement, landing page congruence, etc. Always remember to keep the most similar keywords in your ad group and make sure that the ad has the keywords you are bidding on.

faq smm

Social media has changed the way we live today. Nowadays, it is easier for consumers to pick up their phones for getting information or learning about any product or service. Potential clients find the information they need with just one click. Thus, social media marketing will most importantly allow you to connect with your clients/consumers in a more personal and fast way. In addition, it allows you to meet their needs in a place when they feel most comfortable.

Generally, it is recommended to post 1 time and no more than 2 times a day. According to recent studies, if you post more than twice in a day, the engagement rate of your followers eventually drops. People feel disengaged when they see too many posts by the same page, while on the contrary they can lose their interest as well if they see posts rarely/if they do not see any post for a long time. However, while posting any type of content on social media, it is important to focus not on the quantity of posts but the quality of them.

It is more effective to use a small number of social media platforms/sites actively than to use many of them but passively. To have reputation at your site, it is more realistic to achieve success by using a small number of sites in a stable way.


A blog is one of the most frequently used platforms for marketing purposes. With the help of blogs, you can easily reach out to consumers by providing them with entertaining and informational content. Blogs can be used for any business or any type of company starting from fashion boutiques to medical centers.


Google Analytics is one of the most powerful and useful tools of digital marketing. It is considered as the central part of your digital marketing activities that provide insights about which channels are working and which ones are not, it measures the key performance indicators of your online presence, and most importantly it makes/helps you to know all the revenue that is being generated online. In addition, it also helps you to find out the engagement and the drop offs by the users (where the users spend their most time and vice versa), which in its turn helps you to improve your website and revenue.